FBH Mexico
Fulfillment By HYPERCAPE — Full-service Mexico fulfillment for K-Beauty brands
FBH모델
Model
ConsignSales
Sales Type
Post-saleSettle
Settlement
ConsignStore
Inventory
SECTION 01
What is FBH?
FBH (Fulfillment By HYPERCAPE) is an all-in-one fulfillment service designed to help K-Beauty brands enter the Mexican market. Ship your products to our designated Mexico FC, and HYPERCAPE handles storage, sales, shipping, marketing, and customer service.
Amazon
FBA
Fulfillment By Amazon
=
HYPERCAPE
FBH
Fulfillment By HYPERCAPE
Brand Responsibilities
Ship to Mexico FC · Customs/VAT · COFEPRIS fees · Product supply
HYPERCAPE Responsibilities
FC storage · Sales channels · Local delivery · Marketing · CS · Monthly settlement
SECTION 02
How FBH Works
FBH operates on the same model as Amazon FBA. Ship your products to our Mexico FC, and HYPERCAPE handles sales, shipping, and marketing — settling monthly based on units sold.
BrandShip to Mexico FC
→
HYPERCAPE FCStorage & Mgmt
→
SalesMega Store & more
→
Monthly SettleBased on supply price
Key Terms Summary
| Item | Details | Responsibility |
|---|---|---|
| Mexico FC Inbound | Brand ships directly to HYPERCAPE-designated Mexico FC | Brand |
| Logistics Support | Brands unable to ship directly can use HYPERCAPE logistics (extra cost) | Brand (opt.) |
| Customs & VAT | Import customs (25%) + VAT (16%) for Mexico | Brand |
| COFEPRIS Fee | $100 USD per SKU (each time) | Brand |
| Local Delivery | Delivery from FC to end customer | HYPERCAPE |
| Sales Settlement | Monthly settlement based on supply price for sold units only | HYPERCAPE → Brand |
| Sales Channels | HYPERCAPE-operated stores (incl. Mega Influencer Stores) | HYPERCAPE |
▸ Logistics Option: Brands ship directly to the designated Mexico FC by default. If direct shipping is difficult, brands can use HYPERCAPE's logistics network at an additional cost.
SECTION 03
Brand Cost Structure
Here is a breakdown of costs borne by brands using the FBH service.
Customs & VAT
Customs Duty
(Declared value + Freight + Insurance) × 25%
VAT (IVA)
(Declared value + Freight + Insurance + Duty) × 16%
▸ Under Value Warning: Arbitrarily reducing declared value may result in legal penalties. It is recommended to keep declared values as low as justifiably possible.
COFEPRIS Fee (Mexico FDA)
$100 USD per SKU
COFEPRIS registration costs $100 USD per SKU each time. For cost efficiency, we recommend starting with bestsellers or strategic products.
SKU Selection Tip
Since costs are per-SKU, start with a focused selection of bestsellers. Expand your SKU lineup gradually based on market response.
Brand vs HYPERCAPE Cost Breakdown
| Item | Brand | HYPERCAPE |
|---|---|---|
| Product cost | ● | — |
| Mexico FC shipping | ● | — |
| Customs (25%) + VAT (16%) | ● | — |
| COFEPRIS ($100/SKU) | ● | — |
| Local delivery (sales) | — | ● |
| Sales channels (Mega Store, etc.) | — | ● |
| Marketing & promotions | — | ● |
| FC storage & inventory mgmt | — | ● |
COST SIMULATOR
Cost Simulator
Enter your product details and shipping costs to instantly estimate customs, VAT, and COFEPRIS fees.
Product List
ProductDeclared (USD)Qty
Shipping / Insurance
Estimated Cost Summary
Total Declared Value$0.00
Customs (Declared + Ship + Ins) × 25%$0.00
VAT (Declared + Ship + Ins + Duty) × 16%$0.00
COFEPRIS 0 SKU × $100$0.00
Total Estimated Cost$0.00
▸ Under Value Warning: Arbitrarily reducing declared value may result in legal penalties. Keep declared values as low as justifiably possible.
▸ SKU Strategy Tip: COFEPRIS costs $100 per SKU each time, so start with products that have real sales potential or strategic value.
SECTION 04
Sales Channels
Products shipped to the Mexico FC are sold through HYPERCAPE's network of stores. The primary channel is Mega Influencer Stores — storefronts run by major influencers, reaching millions of followers directly.
Mega Influencer Stores
Primary Channel
Listed on stores run by mega influencers like Tati Store and Mabell Store in Mexico — driving conversions from millions of followers.
HYPERCAPE Direct Store
HYPERCAPE Store
Direct sales through HYPERCAPE's own online store, with dedicated brand pages.
SECTION 05
Seeding Policy
Products at the Mexico FC can also be used for local influencer seeding. Using local inventory means faster, more efficient delivery.
Seeding Available
Seed products directly to local Mexican influencers to boost brand awareness.
Seeding Costs
Local shipping and handling costs for seeding are billed to the brand by HYPERCAPE.
| Usage Type | Local Delivery Cost | Notes |
|---|---|---|
| Sales (Primary) | HYPERCAPE covers | Monthly settlement at supply price |
| Seeding | Brand covers | Seeding shipping + handling billed |
▸ Sales-first Principle: The primary usage of inventory is sales. Seeding is a supplementary activity for brand awareness. Seeding volume and costs are agreed upon with the brand in advance.
SECTION 06
Settlement Structure
FBH CONSIGNMENT SETTLEMENT
Monthly settlement at supply price for sold units only
No settlement obligation for unsold inventory — minimizing brand risk
| Item | Details | Frequency |
|---|---|---|
| Sales Settlement | Monthly qty sold × pre-agreed supply price | Monthly |
| Sales Report | Sales qty, per-channel performance, inventory status | Monthly |
| Seeding Cost Billing | Local shipping + handling for seeding activities | Post-seeding |
▸ Settlement Transparency: Monthly sales reports transparently share sales volume, per-channel performance, and remaining inventory. Settlement amounts are calculated based on the pre-agreed supply price.
▸ Contract: Settlement structure, delivery terms, inspection procedures, and warranty details are specified in a separate Supply Agreement, provided alongside this proposal.
SECTION 07
How to Get Started
1
FBH Consultation & Intent
Review this proposal and let us know your interest in FBH.
2
Pricing & SKU Lineup
Select SKUs for Mexico, confirm supply pricing, and identify COFEPRIS targets.
3
Contract & COFEPRIS Registration
Sign the supply agreement and proceed with COFEPRIS product registration.
4
Ship to Mexico FC
Ship products to the Mexico FC directly or via HYPERCAPE logistics.
5
Sales Launch & Monthly Settlement
Launch sales via Mega Influencer Stores. Monthly settlement and reporting begins.
CONTACT
HYPERCAPE Inc.
hello@hypercape.com · +82-10-3441-1593
3F, 4F, 5F 34, Sapyeong-daero 55-gil, Seocho-gu, Seoul, Republic of Korea (06541)
3F, 4F, 5F 34, Sapyeong-daero 55-gil, Seocho-gu, Seoul, Republic of Korea (06541)